The North West Business District Association has revealed the name that will be used to promote the area: NorthWest Country. The region covered by the Association incorporates Kaukapakapa, Helensville, Parakai, Kumeu, Huapai, Riverhead, Waimauku and Muriwai. The name NorthWest Country is part of new branding designed to illustrate the region’s strengths, give it a consistent personality and will be used to promote the area as an attractive day-trip option for Aucklanders. The Business Association plans to launch the brand to the greater Auckland market later this year.